SERPs.
How Affiliates Can Implement Future-Proof SEO
For many SEO affiliates, the last year was a very tough one, especially because of the two Google updates: Panda and Penguin. Here are two strategies for affiliates…
Reality Check: Google Isn’t ‘Killing’ Organic Search
A business owner measured the amount of space organic search results had in a SERP on a computer screen, and the finding…
SEO Quick Wins: Google Query Data
Your goal: to ensure you're getting the most from your SERP display and keyword targeting. Here's how to use Google Analytics to…
Guest Posting: A Quick Start Guide
Done correctly, guest posting will generate great content, get social shares, drive traffic, attract links, and improve search rankings. This guide is…
Google Tests Bigger Images in New Look News Results
The previous thumbnail images, which were fairly small, have been replaced by a significantly larger image that takes up far more on-page…
Bing Gives Webmasters More Control Over Deep Links
Bing has announced changes to deep link management. You can now log into Bing Webmaster Tools and remove specific deep links that…
Top 5 SEO Leading Indicators: The Best Way to Enhance Your Monthly Client Reports
A core set of SEO leading indicators can better showcase how things are progressing to clients or senior management. Here's why you…
Google Local Carousel Results: Where Do Users Click Most?
Two search agencies conducted experiments to find out where searchers clicked when presented with a local Google search results page featuring the…
Google Kills Tilde Search Operator
One of the lesser-known tools used by searchers on Google has been the tilde sign (~) operator. Citing low usage, Google has…
Is Bing Places for Business Better Than Google+ Local?
If you haven't yet, check out Bing Places for Business to quickly claim, edit, and control your local listing while also making…
Blekko Brings Izik Search to iPhone, Android With New ‘What’s Nearby’ Feature
Blekko released the Izik search app for tablets earlier this year and now follows up with the smartphone version that aims to…
Structured Data: Content, Rich Snippets & Authorship vs. Author Rank
As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves,…
Facebook Kills Sponsored Search Results
Facebook will soon begin streamlining its advertising options, and sponsored search results are among those that will be cut starting in July.…
Local Link Building: An Easy Win
Local link building is often overlooked within link building campaigns. Here's how to optimize links for local search by building great national…
SEO Into 2014: The Irreversible Changes in Google’s Products
Google is straying from being solely a place to search – and evolving into an area you can explore. How do SEO…
How to Use Google Webmaster Tools to Maximize Your SEO Campaign
When developing an SEO strategy, you can turn insights from Google Webmaster Tools into SEO tactical gold. Diving into the data provides…
AdWords Image Extensions Bring Images to Google Search Ads
AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so…
Retail Paid Search Competition Heats Up with New Entrants
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new,…
Unlock Powerful Insights With This Complex AdWords Retargeting Process
Retargeting is a powerful, but challenging tool. Here are some examples of quirky cookie behavior, techniques for multiple use case pages, and…
Defining Authorship: The Difference Between Contributors and Guest Authors
Many people are missing the point of authorship. Strong authors who pass great Author Rank won’t be people who simply blog a…
Yandex: Queries Now Influence Search Results, Suggestions ‘Within Seconds’
Yandex has now rolled out their second-generation personalized search program. In real time, a user's search session will influence the search results…
New Bing Integrated Search App Coming With Windows 8.1
New features are coming in Windows 8.1. Once such feature is a new global search, powered by Bing that provides a "view…
Google Talks Back: Conversational Search Available on New Version of Chrome
Google conversational search rolled out on the new version of Chrome this week. While the “OK Google” search prompt we heard about…
Google Penguin 2.0 Update is Live
The much anticipated next generation of Google Penguin went live this evening. Google's Matt Cutts announced the algorithmic update will affect 2.3…
Google+ in the SERPs Increasing; Authorship Adoption High [Data]
A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established…
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