SERPs.
How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality
The OODA loop concept – Observe, Orient, Decide, Act – is one way to face uncertainty and make educated decisions based on partial or no data. Here are…
Klout Expert Answers Go to Top of Bing’s Search Results
As part of a Klout and Bing partnership, answers from Klout's new Q&A feature, “Klout Experts,” will be placed on Page 1…
New Google Local Listings Carousel Showcases 7 Results Above the Fold
Google seems to be testing a new style of displaying local search results, such as restaurants, in a unique carousel style that…
Yahoo Wants Out of Microsoft Search Deal
Yahoo CEO Marissa Mayer has been trying to pull out of the agreement for almost a year. Mayer has already met with…
Bing It On Challenge Goes Directly to Google … Kansas
The next wave of the Bing it On Challenge has arrived. Now Bing has taken their side-by-side comparison challenge out of Google's…
Bing Search Now Delivers Anywhere From 4 to 14 Results
Have you noticed as few as 4 or 8 search results on Bing? That's because more than 50 percent of searchers click…
How to Successfully Launch a New Website & Refresh Your Brand
Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape…
Top Google Website Optimization Resources
From Google's Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here's a great collection of website…
Rise of the New School SEO Professional
There’s a gold rush under way as brands allocate big budgets to build and optimize their presence in emerging search and discovery…
How to Get Over the One Hurdle Keeping You From Creating Awesome Content
How are you adding genuine value to your audience? This is the question you must answer if you want to consistently and…
800 Best SEO Posts of the Last 4 Years
Have you ever thought which of SEO and marketing websites statistically provides the best content? Or if what people on these sites…
5 Basic Tips to Improve WordPress for SEO and the User Experience
Ready to get started on WordPress? Tweaking some default settings, setting permalinks, adding update services, and customizing media settings – plus installing…
SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic
Users are being conditioned to check (and click) the area of Google's SERP design that prominently displays information pulled via Knowledge Graph,…
Google Fined $3,100 For Slanderous Search Suggestion in Japan
A Japanese court has fined Google $3,100 for an autocomplete suggestion that linked an innocent man to criminal acts. Google has been…
Bing Adds “Pin it” Button in Image Search
Separate from Bing's social sidebar efforts, the folks at Bing have added a "Pin it" button to the Bing image search results.…
Google Authorship Presents Branding Opportunity for SMBs
Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because…
Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison
AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower…
Link Building: Get Relevant or Die Trying
It's paramount to prioritize domain relevancy the same way you would domain trust and authority, and strive to build "on-topic" links as…
SEO Diagnostics: Proactive and Reactive Diplomacy
When analyzing your SEO world, it's important to make a non-biased diagnosis of your progress. Use search engines to proactively study your…
77% of Mobile Searches Happen at Home or Work [Study]
For its "Mobile Search Moments" report, Google and Nielsen also found that 59 percent of mobile searches occurred after 3 p.m., with…
Why Competitive Benchmarking is Integral to Paid Search Success
Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of…
The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]
Paddy Moogan has written an incredibly comprehensive (and nicely priced) link building e-book. Whether you're new to link building, want to learn…
7 Ways to Get More Organic Search Clicks
Why the hell should people click on your result? Because you're addressing the user's intent, capturing attention, and inspiring the click. Give…
Google’s Live Spam Screenshots Highlight ‘Useless’ Web Pages
Google has launched a new website called How Search Works. One feature SEOs may want to check out is the Fighting Spam…
SEO Friendly WordPress in 12 Steps
WordPress is fantastic, free, and open source. It can be installed, up and running in a matter of minutes, however, out of…
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