SEOs.
Nextag’s Fatal Sense of Google Entitlement
Nextag isn't ranking on Google, so their search results must be biased, argues CEO Jeffrey Katz. But really, creating a compelling website that will rank atop Google’s search…
7 Reasons Content Marketing is Better Than Link Building
Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals…
How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs
With the continuing evolution of social search, you can never know too much about your audience. SEOs should evaluate whether they're being…
Life After Google Penguin – Going Beyond the Name
Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves…
Insights From the Recent Penguin & Panda Updates
An analysis of websites that have been hit by Google Penguin and Panda in recent weeks offer some helpful ideas for those…
In-house SEO, SEO Agency, or Both? 17 Points to Consider
While efficient, SEO is also a complex online marketing channel for acquiring new customers. Is it better to have one or more…
Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy
Google’s Penguin Update, much like Panda last year, has angered SEOs and webmasters, most of whom say they have played by Google’s…
Hit by Google Penguin? An In-House SEO Crisis Management Plan
What can in-house SEOs do if/when Google’s algorithm updates, such as Penguin, hit your website hard? Besides avoiding SEO shortcuts to get…
Too Little SEO? Some Characteristics of an Under Optimized Website
While SEOs and webmasters this side of China are busy analyzing what might constitute over-optimization and how to recover from Google Penguin,…
Fishing for Insights About Google’s Penguin Update
Those in charge of SEO for websites or brands impacted by the Penguin update are scrambling to find answers and insights in…
Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites
Are you angry and looking for answers about why your rankings vanished after Google released its Penguin update? One common factor thus…
6 Ways to Boost Your Rankings Using Google Authorship
Google authorship and Google+ already influence personalized search results – which can boost the rankings for your social connections. This opens huge…
New Google Search Algorithm Update Targets Web Spam
Google’s long anticipated over-optimization penalty is now live. Except Google called it an algorithmic update that’s targeting web spam – a.k.a., keyword…
How the Web Uses Anchor Text in Internal Linking [Study]
Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines…
4 Ways to Help Consumers Discover Your Mobile App
Mobile marketing is becoming more competitive and to increase app visibility, brands with a mobile strategy should strongly consider implementing optimization strategies…
Bing Keyword Research Tool: Highlights & Limitations
Out of the box, Bing’s new Keyword Tool offers several noteworthy highlights, such as keyword data without rounding or averages and six…
Why Links Matter
Links still matter today for the same reasons that they have always mattered: they send traffic by making connections. Yes, they are…
10 SEO Leadership Qualities
Any successful cause, country, or company has a strong leader. Good SEO leadership skills are critical to ensuring you and your SEO…
Exclusive Interview on Search Engine Industry Issues With Sloof Lirpa
SEW’s exclusive interview with Dr. Sloof Lirpa covers a wide range of search engine industry issues, from search engine optimization (SEO) to…
Google Cracking Down on “Unnatural” Links, Deindexing Blog Networks
Google Webmaster Tools is warning users that they’ve fallen from Google’s graces and should be on the lookout for “artificial or unnatural…
How the Web Uses Anchor Text in Links [Study]
Examining how a broad selection of websites have implemented anchor text across their websites, looking at more than 100,000 links across e-commerce…
SEO & Google: The Ugly Truth
We don't need to run around after every algo update post, every webmaster notification, word from a Googler's lips, screaming to the…
Bing, Not Google, Favors Wikipedia More Often in Search Results [Study]
This study aimed to provide a more complete view of the top search rankings Wikipedia enjoys on both Google and Bing. Using…
SEO Services Buyer’s Guide: Key Components of a Work Agreement
A work agreement between your company and an outsourced SEO services provider helps to clarify the scope of the project, expectations, deliverables,…
Where Should In-House SEO Reside?
When thinking of where should in-house SEO reside in your company you want to give special consideration to two factors: Will this…
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