SEM.
SEM Firms Get Specialized
What to do when search marketing firms seem a dime a dozen? Specialize. Over a year ago, we saw Local Launch dive…
Your Press Release Point Was???
The point of a press release is to let the world — and in particular the media — know something new that…
The Power of Virtual Search Engine Marketing
Outsourcing has hit virtually every industry, and now it has become a vital strategy for search engine marketing firms that not long…
Getting Search and Offline Marketing to Play Nice
As effective and popular as search marketing is, it’s still often an afterthought, typically bolted on to other marketing efforts without much…
Google CEO Schmidt To Speak At MSN Advertiser Summit
Last year, some jaws were dropping over MSN inviting competitor Yahoo’s CEO Terry Semel to speak to its major advertisers. Time for…
Integrating Search with Other Marketing
Search marketing is still 'stand-alone,' existing largely outside of the traditional marketing mix, but this must change, to address the needs of…
SEO Doesn’t Equal Being Cheap
Aaron Wall in Why Many People Buy Shitty SEO Services has a nice look at someone apparently making tons of money off…
Survey: Manufacturers Plan Search Engine Marketing
A new study from SVM E-Business Solutions in cooperation with the New Jersey Chamber of Commerce informs us that manufacturers plan to…
iFrontier, Rawhide Absorbed
Some updates on old SEM names we’re finally losing due to past acquisitions. First, i-FRONTIER is to be no longer, as least…
Google = Pornking? Fun With the Google AdWords Keyword Tool
As some of you already know, I’m a librarian and come at web search with the background of a researcher. I’ve always…