Aaron Wall in Why Many People Buy Shitty SEO Services has a nice look at someone
apparently making tons of money off search-related sales but not wanting to put any serious money into hiring someone to help. SEM pricing, of course, can be all over the
board. Some people charge little and yet do a great job. Others charge a lot but might not be able to help you. Suffice to say, however, good search marketers will expect to
be well compensated for the traffic they bring.
SEO Doesn’t Equal Being Cheap
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