SEM.
JupiterResearch Reveals SEM Executive Survey Findings
A new report finds that the majority of search marketers are satisfied with the return on investment they are seeing from search,…
Search Headlines & Links: April 10, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Is Search to Social Media a Natural Progression?
“Search marketing is becoming more about marketing, and less about search,” said Rob Murray, president and CEO of iProspect. That’s a pretty…
Efficient Frontier Offers Agency Program
Search engine marketing firm Efficient Frontier has revamped its offerings to create a set of tools and services designed for non-search agency…
Idearc to Add-on SEM Services
Idearc Media, parent of Superpages.com, will begin offering search marketing services to its Internet Yellow Pages advertising customers. Services include pay-per-click campaign…
BuzzLogic: Finding the Buzz
Today I had the chance to speak with the executive team at BuzzLogic, an early stage tech company that tracks “buzz” around…
Jupiter Research Solo Again
Jupiter Research, which was sold by Jupitermedia to Kagan Research for $10.1 million a year ago to create JupiterKagan, is now on…
iProspect to Accelerate Global Expansion
Aegis Group’s Isobar, which acquired PPC search agency iProspect for $50 million two years ago, is expanding the iProspect brand globally, beginning…
Introducing: Weekly Columns by Search Marketing Experts
This week, you will see a new navigation scheme here on Search Engine Watch. Not only is it an effort to help…
Search Retargeting Worth a Second Look?
Want to combine some of the benefits of search marketing with display ads? Search retargeting may be just what you’re looking for,…