Idearc Media, parent of Superpages.com, will begin offering search marketing services to its Internet Yellow Pages advertising customers. Services include pay-per-click campaign design and management, search engine optimization reviews and recommendations, search engine paid inclusion, price comparison and shopping engine feed optimization and management, as well as multi-dimensional pay-per-click analytics and reporting.
Idearc, formerly a division of Verizon, acquired SEM firm Inceptor last year, and Inceptor’s team is now the basis of Idearc’s SEM consultancy.
Jim Yu, Founder and CEO of BrightEdge highlights five great ways your business can use local SEO to dominate search and translate it into sales this holiday season.
Voice search is growing exponentially, and when something becomes this prominent it behoves the major search engines to make changes to the ways they work to make these experiences more fluid and enjoyable for the end user. Jamie Pitman reviews consumers' current use of voice search with regard to local search and how you can optimize for future growth
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