SearchEngineWatch.
Why is My Health Care Competitor Outranking Me?
One health care company has found itself being outranked – sometimes big time – by a competitor every time in every location.…
Hiring an SEO Agency: The Ultimate Client-Agency Relationship Guide
Considering hiring an agency for some or all of your SEO efforts? Here are some best practices on how to select the…
3 SEO Methods to Repurpose Great Content
By reposting off-site publications on your website using either of those three methods, you are able to repurpose awesome articles and put…
Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity
Google recently compiled research on back-to-school shopping behavior online in addition to consumer survey data to reveal this year’s shopping season happened…
KISSMetrics Introduces My Analytics, A New Mobile Google Analytics Checker
The new KISSMetrics My Analytics app for iOS device users contains quick access to Google Analytics reports for visits, unique visitors, pageviews,…
Google Grants Cannabis Group $240,000 in AdWords Money & Other Products
According to Michigan Compassion, a medical cannabis nonprofit, Google awarded the group $240,000 annually in AdWords advertising through Google Grants, as well…
Getting Published: The Search Marketer’s Guide to PR
A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and…
Egobait: How to Get Links & Exposure in a Variety of Verticals
Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). It works well, but it can be done…
Twitter May Launch Retargeting for Advertisers
Although Twitter hasn't confirmed the feature, those said to have knowledge of the matter say it's coming soon. With all of Twitter's…
July 22, 2013: AdWords Apocalypse or Simple Technology Upgrade?
In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by…