Search engines.
Yahoo Axes AltaVista Search Engine, Axis Search App
Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. Along with Yahoo closing AltaVista, Yahoo Axis, which…
Bing Offers Schools a Safe, Advertising-Free Search Experience
Microsoft wants schools to use Bing as the default search engine. The Bing for Schools program is open to U.S. K-12 schools,…
Opinion: Search Engines Not Responsible for Deleting Personal Data From Index
Google and other search engines don't have to delete sensitive personal information from their indexes because they aren't subject to privacy requirements…
How to Make Your Keywords Fit Your Marketing Messaging
There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not…
Bing Boards: New Search Experiment Highlights ‘Inspiring Content’
With Bing Boards, which resembles a sort of inline image slide show, Bing is experimenting with putting Pinterest-like boutique content front-and-center in…
DuckDuckGo Sees Record Traffic After NSA PRISM Scandal
Since the PRISM news broke, nearly every day has been a record search day for DuckDuckGo, including Monday, June 17, where it…
Google, Bing Both Win More Search Market Share
Not surprisingly, Google led the way for search share in May, and grew its U.S. search market share to 66.7 percent. Bing…
Do Stock Photos Affect Google Search Rankings? Matt Cutts Says No
Using stock photography versus original photography won't cause any negative impact on your site's search engine rankings. However, one caveat Matt Cutts…
Google AdWords Keyword Match Types and Negatives: The Ultimate Guide
Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase…
Yandex’s New Interactive Snippets Allow Users to Take Actions From Search Results
Russian-based Yandex has introduced a revolutionary way for users to interact with search results by letting them pay bills, buy movie tickets…
5 Steps to Create a Website That Both Your Customers & Search Engines Will Love
A major mistake businesses often make when it comes to SEO is optimizing their website at the expense of their customers. Here…
2 Underutilized Opportunities for Schema on Your Website
Want to make your website's listing stand out from others within increasingly limited search engine real estate? Two schema.org protocols – breadcrumbs…
Is it Time to Take a Machete to Your SEO Strategy?
Has your site been subject to a steady decline in organic search traffic? Or even hit by a penalty? Either of these…
Blekko’s New Search Results Aim to Take the Guesswork Out of Intent
Blekko says the new search results empower users to get to the best content for any given query, rather than scanning through…
5 Content Lessons & SEO Opportunities From Bloomingdale’s
Bloomingdale's is a leader in fashion in the brick and mortar world. But how does a store with history back to the…
Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany
A newly approved bill states that Google, other search engines, and news aggregators can only use short snippets of material from publishers.…
BloomReach Adds 4 New Metrics to Measure Page Quality
BloomReach's “Continuous Quality Management” (CQM) technology scores web pages relative to other pages across the web with similar types of content. It…
SEO Book Gives Readers a Visual Step-by-Step Marketing Blueprint
"Search Engine Optimization: The One Visual SEO Book You'll Really Ever Need" (Third Edition) by Kristopher Jones is out now and covers…
How to Shift From Guest Posting to Content Marketing in 6 Basic Steps
As an authority, with great visibility, and publishing great content, you will get links. If you've been guest posting solely to obtain…
Awesome Frickin’ Content
Creating great content is integral to attracting more and better traffic. Awesome content isn't ordinary and doesn't fade into the background. It…
Website Indexation Audit: How to Find & Remove Non-Essential Content
Are you feeding search engines garbage? Taking a look at your entire index will allow you to gain an understanding of what…
SEO Tactics for App Stores, Mobile App Website Pages & Local Markets
Once an app is ready for download, the biggest challenge is getting users to find it, or even discover its existence. These…
10 Killer SEO Landing Page Tips
User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability,"…
The Content Marketing Elephant & the Enterprise
When creating content at the enterprise-level, fostering collaboration among copywriters, creative, user experience, web dev, and marketing teams early in the content…
Reaching the Golden Mean of Branded to Non-Branded Traffic
Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors,…
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