Search engines.
Search Engine Milestones for July 2004
Notable news and announcements from the web search world during the past month.
Yahoo Targets Google, Yellow Pages with New Local Search
Yahoo has rolled out a feature-laden beta version of its local search service, sharply upping the ante in the rapidly evolving local…
The Search Engine Update – Number 178 – August 2, 2004
Search Engine Watch editor Danny Sullivan recap of top search engine stories from late July 2004.
Search Can Provide Brand Lift, Study Finds
For search engines and search engine marketers, a holy grail has been figuring out how to attract the big money spent on…
Lost Per Click: Search Advertising & Click Fraud
Click fraud -- the practice of clicking on a text advertisement served by a search engine for the sole purpose of forcing…
Search Engine Marketing and Branding Challenges
Search engines are recognized as one of the best ways to generate qualified leads online. What about branding aspects? Should search engine…
Meet The Crawlers
Representatives of Yahoo, Google, Ask Jeeves and LookSmart offer a inside glimpse of how they operate under the hood.
Report Says Search Needs More Inventory
A new report suggests that a lack of supply may drive prices so far up that it slows the growth of search…
Ad Agencies & Search Engine Marketing Firms Beginning to Play Together
Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to…
The Search Engine Report – Number 92
Search Engine Watch editor Danny Sullivan's recap of top search engine stories from June 2004.