Search engines.
Organic & Paid Search Conversion Metrics Similar
ClickZ reports on a WebSideStory study that shows that organic search traffic realized a conversion rate of 3.13 percent while paid search…
Compare & Contrast: Search Ad Program Strategies
Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively.…
Search Headlines & Links: September 22, 2006
Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we’ve spotted but not blogged…
Google On How To Let Googlebot In, Keep Bad Bots Out
One of the things that came out of our Bot Obedience Course at SES San Jose last month was a wish that…
Search Forums Roundup: Sept. 22, 2006
Today’s SearchDay, Search Engine Forums Spotlight, features our weekly links to this week’s hot topics from search engine forums across the web:…
Search Headlines & Links: September 21, 2006
Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we’ve spotted but not blogged…
Flickr/Zooomr/Photo Sharing Marketer Wanted
I have exactly one spot left for a speaker at our SES Multimedia event happening in October in Los Angeles. I’m looking…
Mining for SEO Gold in Search Engine Patents
The major search engines are all frequent filers of patent applications. While most of these documents make for fascinating reading, do they…
Do Patents Point to SEO Gold?
Do patents, white papers, and other publications authored by search engine employees provide clear guidance to how to optimize Web pages? A…
Search Headlines & Links: September 20, 2006
Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we’ve spotted but not blogged…