Below, a recap of stories posted today to the Search
Engine Watch Blog, along with other items we’ve spotted but not blogged
separately:
From The SEW Blog…
- Google
Loses Appeal On Posting Belgian Ruling
Google loses appeal on posting court ruling from Reuters covers Google losing
an appeal that it should not be required to post the ruling of a Belgian court
over a copyright infringement lawsuit on its Belgian web search and news
sites. It now will be fined 500,000 euros per day for each day it fails to
comply. Google has a further appeal on the entire case, including posting the
ruling, that will be heard in November. My past article Google’s Belgium
Fight: Show Me The Money, Not The Opt-Out, Say Publishers has more about that
and the entire case….
Publisher Groups To Test New Search Engine Rights Management System
Several mostly print publisher groups say they are to test a new “Automated
Content Access Protocol” that they feel will head off conflicts with search
engines. A release with more information is below….- Google &
Saturn Team Up On Video Ads, Google Earth Promotion
Marketing on Google: It’s Not Just Text Anymore from the New York Times covers
how Google is partnering with a traditional ad company to do an integrated
campaign for General Motors, one that begins today to promote the Saturn brand
in Google Earth, video ads through Google AdSense For Content and other
unnamed Google products (fair to say, those old school text ads will be part
of it)….
BusinessWeek’s Good Look At Click Fraud
Via Micropersuasion, Click Fraud is a BusinessWeek cover story on, well, click
fraud. What’s new from stories we’ve already read and read and read about
click fraud before? Lots, ranging from a new advertiser pressure group, to an
industry estimate that click fraud is 10 to 15 percent, along with a couple
outing themselves as fraudsters. It’s well worth a read. Here are some
highlights: BusinessWeek talks about its investigation coming up with “paid to
read” rings, spread out in a way to presumably avoid detection. We get a named
Minnesota couple talking about how they “dabbled” in click…- Google
On How To Let Googlebot In, Keep Bad Bots Out
One of the things that came out of our Bot Obedience Course at SES San Jose
last month was a wish that search engines somehow made it possible for site
owners to know they were sending “trusted” or “certified” spiders. Now
Google’s suggested one way this can be done….
Webmasters Complaining About Google? Get A Job Helping Them Know!
A new job opening from Google, Webmaster Trends Analyst. It’s all about
helping Google monitor what webmasters are upset or concerned about at forums,
conferences and other venues. From the job description: Responsibilities:
Monitor webmaster issues (in various online forums, conferences, internal
questions, etc.). Analyze data for trends. Formulate recommendations. Route
issues using appropriate escalation paths. Investigate specific issues, as
needed. Sounds like a perfect job for Barry Schwartz! Of course, if I lose yet
another news editor to a search engine, oh vey!…
Headlines & News From Elsewhere
Tom is not your friend, Valleywag- Podcast:
BusinessWeek Cover Story On Click Fraud; Got SEO On The Brain? And More!,
Daily SearchCast
Interview With Google Analytics’ Senior Manager, Web Pro News
Google Ajax Search, To Help JavaScript Worms, Google Operating System
Want To Be a Google Lab Rat?, Search Engine Roundtable- ATM
cashpoints hacked via Google, TechWorld - Google
AdSense Tips Brochure, Google Blogoscoped
Top 21 Signs You Need a Break from SEO, Small Business SEM
Ask.com To Upgrade Paid Search Platform, MediaPost
Google Study: Internet Directs Moviegoers, MediaPost- Everyone Can Go Home Now, ClickZ
AOL to Reorganize, ClickZ
Hitwise: Steve Irwin Searches, iMedia Connection
Google erases Operation Ore campaign site, The Register
Ooops! YPN error causes low impression reporting, JenSense
How to explain RSS the Oprah way, Back in skinny jeans- Leveraging Comments
& the Spelling Police, SEO Book - New
Google Spreadsheets Features, Official Google Blog
AdSense adds a new 200×200 ad unit size, JenSense
No Charge: Outsell’s 2007 Info Industry Outlook Available, ResourceShelf
New Research PARC: Social information foraging and collaborative search,
ResourceShelf
Google’s Indexbench: Domains and a Now a Trademark Application,
ResourceShelf
UK’s Incisive Media To Be Bought By Apax For $375 million; Some Shareholders
Unhappy, PaidContent.org
Search every code-example in every O’Reilly book, Boing Boing- MeeVee
Overhauls Site. I Want More, TechCrunch
InfoSpace’s Shares Tank 22 Percent on Carrier Loss; Need To Windup?,
PaidContent.org
Yahoo Hack Day, a career fair for an era of participation, Niall Kennedy
NASA, Google alliance slow going, News.com
AOL Opens Powerful Video Metasearch Engine, Micro Persuasion
How to get on the digg homepage, Pronet Advertising