search advertising.
SearchDay | Balancing Efficiency and Volume in Paid Search
Today's search engine marketing news and opinion: Balancing Efficiency and Volume in Paid Search; YouTube Launches Call-to-Action Overlay; Bing Continues Microsoft Search…
SearchDay | Share Your Way to Better SEO
Today's search engine marketing news and opinion: Share Your Way to Better SEO; Selling SEO Projects Against PPC Campaigns; 3 Common Social…
Selling SEO Projects Against PPC Campaigns
Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some…
Luxury Brand Survival
Did you ever notice that luxury brands that have been with us since the dawn of time somehow survive economic turmoil? Ever…
Google News Gets Ads in Search Results
Search advertising has come to Google News. Type in a query and you’ll see sponsored links running along the right side just…
SEW Experts: PPC & SEO — Two Great Tastes that Taste Great Together
Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. In today’s small business search…
Over Before It Started: Google and Yahoo Search Ad Deal Canceled
Google is ending its search advertising partnership with Yahoo. It was never even implemented. Concerns over antitrust issues rose fast and furious…
To Fear or Not to Fear: That is the Question (About the Google-Yahoo Ad Deal)
As October approaches, and Google prepares to implement its advertising deal with Yahoo, more and more commentary is flowing about the pros…
Yahoo’s Judgment Day
Microsoft was set to save Yahoo from certain death with a solid offer to purchase assets, or so we thought. According to…
SEW Experts: Yahoo’s Suicide Pact with Google
Who cares if Yahoo outsources its search advertising to Google? You should. In today’s Searching for Meaning column, “Yahoo’s Suicide Pact with…