search advertising.
Yahoo! SEC Filing Reveals Details on Search Deal with Microsoft
This week, Yahoo! submitted an 8-k filing to the U.S. Securities and Exchange Commission pertaining to the new search deal they’ve struck…
What Can the Recession Teach Us?
This recession is different that the 2000 dot-com bubble burst. It's impacting how we behave personally and professionally. We're being more responsible…
SearchDay | Balancing Efficiency and Volume in Paid Search
Today's search engine marketing news and opinion: Balancing Efficiency and Volume in Paid Search; YouTube Launches Call-to-Action Overlay; Bing Continues Microsoft Search…
SearchDay | Share Your Way to Better SEO
Today's search engine marketing news and opinion: Share Your Way to Better SEO; Selling SEO Projects Against PPC Campaigns; 3 Common Social…
Selling SEO Projects Against PPC Campaigns
Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some…
Luxury Brand Survival
Did you ever notice that luxury brands that have been with us since the dawn of time somehow survive economic turmoil? Ever…
Google News Gets Ads in Search Results
Search advertising has come to Google News. Type in a query and you’ll see sponsored links running along the right side just…
SEW Experts: PPC & SEO — Two Great Tastes that Taste Great Together
Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. In today’s small business search…
Over Before It Started: Google and Yahoo Search Ad Deal Canceled
Google is ending its search advertising partnership with Yahoo. It was never even implemented. Concerns over antitrust issues rose fast and furious…
To Fear or Not to Fear: That is the Question (About the Google-Yahoo Ad Deal)
As October approaches, and Google prepares to implement its advertising deal with Yahoo, more and more commentary is flowing about the pros…