search advertising.
Yahoo’s Judgment Day
Microsoft was set to save Yahoo from certain death with a solid offer to purchase assets, or so we thought. According to…
SEW Experts: Yahoo’s Suicide Pact with Google
Who cares if Yahoo outsources its search advertising to Google? You should. In today’s Searching for Meaning column, “Yahoo’s Suicide Pact with…
Google’s Superiority Complex
In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little…
SEW Experts: Google’s Superiority Complex
In the end, is Google’s search advertising system better than Yahoo’s, or are they just monetizing better? In today’s Searching for Meaning…
Highlights from the SEW Blog: March 31 – April 4, 2008
Featured posts to the Search Engine Watch blog in the past week.
The Offline Benefits of Online Advertising
The offline effects of online advertising has been a curious issue in the search engine marketing industry over the years. But according…
Highlights from the SEW Blog: March 3-7, 2008
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
The TV Writers — And the Buzz — Are Back
Yahoo Shortcuts and Buzz: powerhouse for marketers seeking to capitalize on the connected world's desire to search and find.
Highlights from the SEW Blog: February 4-8, 2008
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Microsoft-Yahoo: Search Marketing Trends That Matter
Whether Microsoft buys Yahoo won't change the way you do business now. These trends will.