Topic

search advertising.

Everything we have published on search advertising. 175 articles
Industry

Yahoo’s Judgment Day

Microsoft was set to save Yahoo from certain death with a solid offer to purchase assets, or so we thought. According to…

By Kevin Ryan · 02 Jul 2008

Industry

SEW Experts: Yahoo’s Suicide Pact with Google

Who cares if Yahoo outsources its search advertising to Google? You should. In today’s Searching for Meaning column, “Yahoo’s Suicide Pact with…

By Kevin Newcomb · 24 Jun 2008

Industry

Google’s Superiority Complex

In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little…

By Kevin Ryan · 14 May 2008

Industry

SEW Experts: Google’s Superiority Complex

In the end, is Google’s search advertising system better than Yahoo’s, or are they just monetizing better? In today’s Searching for Meaning…

By Kevin Newcomb · 13 May 2008

Industry

Highlights from the SEW Blog: March 31 – April 4, 2008

Featured posts to the Search Engine Watch blog in the past week.

By Kevin Newcomb · 07 Apr 2008

Analytics

The Offline Benefits of Online Advertising

The offline effects of online advertising has been a curious issue in the search engine marketing industry over the years. But according…

By Nathania Johnson · 07 Apr 2008

Industry

Highlights from the SEW Blog: March 3-7, 2008

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

By Kevin Newcomb · 10 Mar 2008

Industry

The TV Writers — And the Buzz — Are Back

Yahoo Shortcuts and Buzz: powerhouse for marketers seeking to capitalize on the connected world's desire to search and find.

By Kevin Ryan · 27 Feb 2008

Industry

Highlights from the SEW Blog: February 4-8, 2008

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

By Kevin Newcomb · 11 Feb 2008

PPC

Microsoft-Yahoo: Search Marketing Trends That Matter

Whether Microsoft buys Yahoo won't change the way you do business now. These trends will.

By Matt Spiegel · 04 Feb 2008