ROI.
BusinessWeek: Search Ads Getting Too Pricey
In the February/March editon BusinessWeek’s SmallBiz publication, Robert Hof reports a “fallout from a new online ad rush” where commerce giants are…
Data Mining: The Heart of Analysis
What do you do when the needle won't move anymore -- when you can't invest another dollar in your paid search program…
Are You Really Analyzing Your Paid Search Campaigns?
What do you do when the needle won’t move anymore — when you can’t invest another dollar in your paid search program…
Google to Test CPC-based Site Targeting
Google announced plans to begin a test of CPC-based ads using the site targeting feature. Site targeting allows advertisers to choose individual…
Make ROI Your New Year’s Resolution
Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk…
Don’t Click Here! Should You Pre-Qualify Clickers?
B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone,…
Google’s Response to “The Sausage Manifesto”
Today’s SearchDay, It’s Time to See What’s In the PPC Sausage, looks into Jeffrey Rohr’s open letter to paid search networks about…
Searchers Still Like to Buy Offline
A new study says that though a majority of shoppers use the internet to research products, nearly half still prefer to make…
SEM Campaign & Project Management, Part 1
What's the best approach to managing a search marketing campaign? A panel of experts shared best practices gained through years of experience…
Yahoo Search Marketing Searches for a Content Specialist
I spend some time each week reviewing job openings at Yahoo, Google, and other search companies. Sometimes, these listings can provide clues…