- 10
- articles
- 2004–2007
- on Search Engine Watch
- Industry
- most covered
Patricia Hursh
2007
Don’t Click Here! Should You Pre-Qualify Clickers?
B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More…
2006
Winning Big With a Small Search Marketing Budget
Big companies with huge budgets certainly make it more difficult for smaller search marketers to compete, but ingenuity and creativity…
Divining the Future of Search Engine Advertising
What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New…
Divining the Future of Search Advertising
What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New…
Marketing in the Search Tail: Is the Pain Worth the Gain?
Popular search terms tend to dominate the headlines, but there are literally millions of unique searches conducted every day, and…
2005
Chasing Search Engine Algorithms: Wisdom or Folly?
Properly optimized web sites can achieve top rankings in web search results. But when search engines change, should you follow…
Search Advertising that Makes the Phone Ring
There's a new kid in town in the search advertising arena. No, it's not another search ad vendor, nor a…
Lobbying for Your Search Marketing Budget
Total marketing spend is not growing at most companies, and marketers are working hard for every part of their budget.…
2004
Search Marketing in Europe
Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take…
Search Engines Turning Trademark Law Upside Down
Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in…