ROI.
Search Ad Prices Rising — Retailers Seek Options
Some Retailers Balk At Search Ads As Prices Soar from Dow Jones discusses how as search ad prices rise, some retailers are…
Tier Two Alternatives for Search Marketing Campaigns
Google and Overture dominate the paid search marketplace, but there are hundreds of other PPC networks that offer compelling alternatives to the…
Shopping Search Tactics
Shopping search engines make it easy for people to research and buy products. They can also be a powerful and cost-effective customer…
Managing a Search Advertising Budget
You want top search result positions now, and you're willing to pay for them. But is your paid listing launch on hold…
Paid Search Programs Finally Growing Up
The search industry has come a long way since the days of running poorly targeted banner advertisements on search results pages. Enhanced…
Measuring Search Engine Success
Whether you're optimizing web pages for top rankings or purchasing paid placement links, it's crucial to measure the performance of your efforts.…
Day of Reckoning in Search Engine Advertising
Overture's announcement that it plans to separate contextual advertising from regular search results has garnered kudos from the search engine marketing community.…
Dayparts & Other Search Engine Paid Listings Evolutions
When it comes to gaining the most bang for the buck from paid search engine listings, micro-managing is a good thing, says…
Google Ends Premium Sponsorships
It's official. Google's CPM-based Premium Sponsorships are being phased out, leaving CPC-based AdWords as Google's sole ad unit.