ROI.
Strategic Analytics Consulting from Eric T. Peterson
Eric T. Peterson recently left Visual Sciences to focus his attention on strategic consulting through his company Web Analytics Demystified. I spoke…
Convincing the Executive Team to Invest in SEO
Tips on how to get the executive management team to buy into the idea of search marketing.
Handling Search Marketing in Large Organizations
Paid search and organic optimization require different strategies when working to bring them into large organizations. Melanie Mitchell shares her experience of…
AdWords Announces Preferred Bidding Feature
A new feature at Google AdWords has just been released globally, and will be known as ‘preferred cost bidding’ or ‘preferred CPC…
JupiterResearch Reveals SEM Executive Survey Findings
A new report finds that the majority of search marketers are satisfied with the return on investment they are seeing from search,…
Jupiter Research Report Says Most Search Marketers Happy with ROI
A majority of search marketers are planning on spending more on search this year, and are mostly satisfied with the return on…
Google Updates Display of Top AdWords Ads
AdWords ads appearing above search results on Google.com now have a new look, according to the Inside AdWords blog. The sponsored links…
E-consultancy publishes online PR briefing
E-consultancy has just published an Online PR Briefing. You can download the 12-page report for free. It includes a summary of a…
Google Offers More Click Fraud Data
The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to…
Marchex Adds Conversion Tracking
Marchex, the company that runs Enhance Interactive and the Marchex Content Network announced it will be adding conversion tracking to its PPC…