A majority of search marketers are planning on spending more on search this year, and are mostly satisfied with the return on investment (ROI) they are seeing from search. Those are two of the findings from a new JupiterResearch report, “US SEM Executive Survey, 2007: Understanding the Increasingly Sophisticated Search Marketer,” released Tuesday afternoon at Search Engine Strategies New York. You’ll find all the details from the report in today’s SearchDay.
Jupiter Research Report Says Most Search Marketers Happy with ROI
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