ROI.
4 Opportunities to Successfully Optimize the Full Conversion Funnel
While conversion optimization on the “demand side” is critically important, you will only be able to squeeze the juice so much –…
Facebook Responds to Accusations of Click Fraud, Holding Page Name Hostage
A small e-commerce store hosting company is pulling their Facebook presence, alleging an 80 percent rate of ad clicks are done by…
Marketers Like Facebook, to the Tune of $1.18 Billion in Q2 2012 Revenue
Facebook just reported $1.18 billion in Q2 2012 revenue in their first reporting period as a public company. 70 percent of Facebook…
5 Ways to Boost B2B Conversions
Put yourself in your prospects' shoes and ask: what are they going to be worried about? Is it implementation? Price? A missing…
5 Small Business SEO Campaign ROI Secrets
With an intense focus on the mechanics of SEO, small businesses often lack discipline when evaluating the success of an SEO program.…
The Five Forces of Keyword Competition
This framework aims to help marketers and SEO professionals easily forecast and understand the competitive intensity and rivalry for a keyword and…
4 Ways to Rethink a Facebook Advertising Campaign
Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm…
Make Second Tier Search Engines Part of Your Lead Generation Strategy
Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying…
Optimizing to Lifetime Value of Customers to Maximize SEM Performance
Credit card companies and savvy direct marketers know the importance of optimizing campaigns toward acquiring the right type of customer: those who…
Keyword Clustering for Maximum Search Profitability
An in-depth look at how to group your list of keywords –keeping in mind your short-, medium- and long-term goals –ensure the…