Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving the answers or solution to what users are searching for.
While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as, if not more, important.
Despite Google's stance against "links intended to manipulate a site's ranking," link building is a natural, non-manipulative part of creating content, PR and digital marketing in general.
Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes.
Six key takeaways from Rand Fishkin, CEO of Moz, on local search for national brands, how to stand out with content marketing, where to publish content, relationships, link building vs. social signals, and the importance of email marketing.
Moz has published their 2013 Search Engine Ranking Factors report with the input of 120+ SEO professionals and a scientific approach. The report skirts a number of actual ranking factors and focuses mostly on search engine correlation data.
Can we ever satisfy both the scientific and creative approach to content marketing? Yes! Content creators can follow this practical three-step process to combine creativity with metric-driven subjects and content. The result? Great content.
A Moz blog post gained big attention after proclaiming an "amazing correlation with higher search rankings" and quickly prompted Google's Distinguished Engineer to debunk the overall idea that Google +1's lead to higher search rankings.
Digital marketing is about much more than simply links, but links are the fuel that powers visibility, whether it's through social, organic, or paid tactics. Here's how to maximize the value of the content marketing campaigns you plan.