There have been two major pieces on segmenting your traffic written over the last week at the blogs and news sites I read. Both very insightful and detailled.
It is an important element in the marketing mix, though at times a tricky one to apply to search.
Rand Fishkin at SEOMoz does a good job segmenting the intent of search from various sources and the visual ads are a nice touch.
Jennifer LeClaire, in an article over at NewsFactor, outlines segmenting visitors which when read after Rand’s article shows further reach and analytics to use.
Moz has released the results of their 2014 Industry Survey, which sheds light on salaries for various roles, top marketing activities and metrics, the top 10 SEO tools, and how marketers are dealing with "(not provided)".
Attention marketers: If your job includes SEO, social media, content, and organic/inbound marketing, then SEOmoz wants you to take their 2012 industry survey. This is a followup to their large 2010 study of 10,000 people in 90 countries.
This month many companies that you may already be using, or a have heard about previously, updated their services or released new product offerings. Here is a brief outline of the pick of the bunch.
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