predictions
Success Through Testing: Don’t Forget the Scientific Method
The Scientific Method is alive and well within the digital marketing and is a powerful tool in driving performance. Hypotheses and predictions begin to show what should be tested, whereas characterizations and experimentation show how to test.
Facebook Predicted to Lead Display Ad Revenue in 2015
Online advertisers are learning quickly, effectively adapting to the demands, preferences, and habits of consumers. Analysts have predicted that both social media and display ads will continue to gain momentum as we approach 2015.
Google Autocomplete Offers Suggestions by the Word
Google users will soon see a new twist on Google’s autocomplete feature when typing longer queries. Google announced that autocomplete will begin ... read more
AOL Has Algorithm For Finding Content Topics For Reporters
The Columbia Journalism Review mentioned AOL’s Demand/ROI tool and how it is being used to find topics that will generate pageviews and ... read more
3m Launches Heat Mapping Tool To Improve Page Attention
Heat mapping tools and web page interactive overlays have been popular topics for the past few years and have proven handy in ... read more
Report: Paid Search Still Hot In 2005, But Growth Will Slow
MediaPost’s Report: Rich Media’s The New Paid Search looks at eMarketer’s predictions that 2005 will see rich media overtake paid search in ... read more
