Penguin.
A cheat sheet to Google algorithm updates from 2011 to 2018
Google makes changes to its ranking algorithm almost every day. Some of them remain unnoticed, others turn the SERPs upside down. This cheat sheet contains the most important…
Building your SEO strategy in 2017: what’s most important?
If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for…
A Penguin 4.0 recovery case study
We’ve had time for the dust to settle after the real-time Penguin 4.0 update was released.
Six most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Google’s latest algorithm update: did anything happen and what might it affect?
Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically.
Beyond local SEO: Greg Gifford on how to win the visibility race
Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets…
What should I do when my site has been hit with a Google penalty?
What should you do when you've been on the receiving end of an algorithmic change, or, heaven forfend, a manual action?
The Penguin in the room: what to do until Google rolls out its latest update
Google is supposedly going to roll Penguin 4.0 out in the imminent future. The SEO world still waits with bated breath...
Is Penguin 4.0 coming in March 2016?
In early December, Google announced “With the holidays upon us, it looks like the penguins won’t march until next year.” I’ll be…
RankBrain: SEO friend or foe?
Meet RankBrain, a machine-learning artificial intelligence that interprets what someone is searching for and presents that request in new ways.
Should you audit your disavow file?
When should site owners initiate an audit of their disavow file, and how can they effectively execute this process to appease Google…