Penguin.
Repeated Spammers to Get Harsher Penalties From Google
Though Google hasn't explicitly said how repeated spam violators will be punished, the company said multiple violations "may make a successful reconsideration…
Scaling Link-Building: Sustainable Practices for Enterprise Clients
How does one effectively scale link-building campaigns that earn quality results? These are suggestions for executing sustainable practices that your clients will…
The Current Status of Google’s Penguin Algorithm
This analyzes the evolution of Google's Penguin Algorithm from its 2012 debut to its present status. Is Penguin due for a comeback…
SEO Crisis: User Experience vs. Backlinks
While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as,…
How to Clean Up Unnatural Links from Freehost Microsite Spam
Spam linking was once very common and still works well, though this columnist believes Google will crack down on these links during…
The Perils of Negative SEO: What You Need to Know
Negative SEO, such as spamming competitors, can be devastating to your site. As a result, monitoring your link profile is an essential…
Link Quality: 50+ Questions to Ask
When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions to ask yourself when link-building,…
7 Content Growth Hacks to Help Drive More Qualified Traffic
Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic.
Panda and Penguin Are Not Penalties
While some think of Penguin and Panda as Google penalties, they are but algorithmic changes that can become immensely complex. Find out…
Simple SEO Mistakes That Can Cause Damage
Because search engine algorithms change so often, it's crucial for every SEO to monitor and analyze the evolution of those updates.