paid search.
Balancing Efficiency and Volume in Paid Search
On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign.…
YouTube Launches Call-to-Action Overlay
YouTube is now allowing advertisers to incorporate a “Call-to-Action overlay” on their videos. With the overlay, advertisers can drive traffic to their…
Display Ads, Social Media Marketing Grow Despite Obstacles
When the economy started going south, many expected mediums such as paid search to be the winners – if there were any…
Customer Segmentation and SEO — A Beautiful Couple
Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper…
Yahoo! Favicon Test Offers Opportunity for Increased Branding in Search Ads
Yahoo! is testing placing Favicons (that little graphic next to the URL or in the tab of your browser) next to search…
Luxury Brand Survival
Did you ever notice that luxury brands that have been with us since the dawn of time somehow survive economic turmoil? Ever…
YouTube Changes the Names of Some Features
YouTube has announced a name change for some of the features on its site. They are as follows: Spotlight Videos – These…
Obama Speech to Congress Relevant to SES New York Delegates
President Barack Obama’s speech to Congress on last night contained a number of relevant messages to the delegates planning to attend SES…
Yahoo! to Announce Q4 2008 Earnings Next Tuesday, January 27
Yahoo! will announce their fourth quarter 2008 earnings next Tuesday, January 27 at 5pm EST/2pm PST. Will Yahoo!’s report be similar to…
What Will 2009 Bring Us?
Yes, the weather outside is mighty frightful and the economic climate will be spiteful. Since we can't afford to go anywhere, let…