paid search.
59% of Small Businesses Don’t Do Paid Search Marketing
59% of small businesses with a web site don’t do paid search, according to a survey conducted by Microsoft adCenter. 90% of…
SearchDay | Search is Not Enough
Today's search engine marketing news and opinion: Search is Not Enough; Looking at Search Holistically; The New Era of Travel Affiliate Marketing;…
Is Your SEM Truly Looking at Search Holistically?
To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions…
Search is Not Enough
Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component…
SEW Experts: Is Your SEM Truly Looking at Search Holistically?
To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. In today’s Search Marketing Crossfire…
Need To Track Your Brand Online? Try Search Monitor
There was a new service launched at the beginning of the month that follows all uses of your brand, domain, special keywords…
SpyFu Expands Search Competitive Intelligence Service to UK
SpyFu, a site that allows you to see what the competition is up to online, has announced the expansion of its search…
SES San Jose is on the way! August 18-21, 2008
Summer in San Jose just wouldn’t be right without SES. Search Engine Strategies is returning to San Jose for the tenth time…
Even for Google, Conversions Matter More Than Clicks
Wall Street is acting with caution when it comes to Google based on months of reporting that the search engine giant’s paid…
Best Web Site Traffic: PPC vs. SEO (Search Engine-Optimized) Sites
How does your PPC traffic compare to natural search traffic and direct navigation? New York Times reporter Alex Mindlin reveals The Best…