Topic

paid search.

Everything we have published on paid search. 555 articles
Industry

Ralph Wilson’s Introduction to Search Marketing at SES London

Condensing the essentials of search engine marketing into a one-hour session is a formidable challenge. This morning at SES London Dr. Ralph…

By Amanda Watlington · 19 Feb 2008

Industry

UK search marketing survey goes live

Online publisher E-consultancy in conjunction with search agency Neutralize (**) are conducting follow up research to last year’s widely read 2007 UK…

By Greg Jarboe · 13 Feb 2008

Industry

Another AOL Exec Leaves

AOL says aloha to strategic ad exec Dave Morgan, founder of AOL-acquired Tacoda. From a leadership standpoint, huge loss. Morgan was EVP…

By Kevin Heisler · 11 Feb 2008

Industry

1,000 Yahoo Layoffs and 4 Key Yahoo Trends for CEOs

Yahoo Panama posted a 20 percent improvement in RPS (Revenue Per Search) in Q4, following three consecutive revenue growth quarters. “Yahoo O&O”…

By Kevin Heisler · 30 Jan 2008

SEO

Microsoft SERPs Listing Google AdWords

Raven SEO blogged about this earlier today, Google getting some great lift to their adwords campaigns… they are being listed in Microsoft…

By Frank Watson · 19 Dec 2007

Industry

SEMs Get ‘No Respect’ No More

Is your SEM agency doing Rodney Dangerfield Search Marketing? How to get respect, earn big bucks.

By Kevin Heisler · 04 Dec 2007

PPC

Yahoo Fine Tuning Panama Tools, Launches Campaign Tune Up and More

Yahoo has announced some tweaks to the Panama paid search product including campaign tune up tools. The Yahoo Search Marketing blog reported…

By Frank Watson · 29 Nov 2007

Industry

Brand Strategies for Search Marketing – Part 2

PPC strategies for branded keyword portfolio management. Shaq Attack-tics.

By Erik Qualman · 29 Nov 2007

PPC

Knowledge Gap: CEOs, CMOs, VPs and SEM

SEM: "It can't be that difficult." CEO knows a little SEM? A dangerous thing.

By Matt Spiegel · 26 Nov 2007

PPC

The Five Commandments of Content Advertising

What do you get when you mix content ads with Britney Spears? This week in Content Advertising.

By David Szetela · 26 Nov 2007