paid search.
AOL Ad Revenues Decline by 18% in Q3 2009
Time Warner has reported its earnings for the third quarter of 2009 and the news isn’t so pretty for AOL. Overall revenues…
Bing’s Growth Slows, Google Recoups Losses in comScore September 2009 Report
comScore has released their search engine share report for September 2009 and we’re seeing yet another twist in the “Can Bing catch…
SearchDay | How to Choose an International Search Agency
Today's search engine marketing news and opinion: How to Choose an International Search Agency; Yahoo!: We Still Care About Search; Google Tests…
Yahoo!: We Still Care About Search and Here’s How
Yahoo! is addressing the post- Microsoft search deal sentiment that they’ve given up on search. Over on their Search Marketing blog, they’re…
Twitter Tests New Lists Feature
Twitter is testing a new feature that would allow users to create lists. This would allow Twitterers to organize the people they…
SearchDay | Sage’s Twitter Promotion Experiment
Today's search engine marketing news and opinion: Sage's Twitter Promotion Experiment; Bing Continues to Boom, At Google's Expense; Google Mobile App for…
SearchDay | Improve Your SEM in Time for the Holidays
Today's search engine marketing news and opinion: Improve Your SEM in Time for the Holidays; How to Chase the Long Tail; Yahoo!…
Managing Your Global Search Program
Unfortunately, there is no one-size-fits-all organizational or operational model for managing a global search marketing program. But there are some rules of…
eZanga Launches Display Advertising Offering
Search and online advertising company eZanga has added display advertising to their offering. With the new addition, search marketers can maximize their…
Measuring Success — How Deep Do You Go?
How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword…