paid search.
Of PPC and PBJ: Comparing PPC and SEO Effectively, Part 2
More important than combining the two efforts, the way PPC and SEO are measured together and separately can be far more important…
Marin Software Adds Features, Experiences Client Growth in Tough Economy
Marin Software has added new features to its enterprise paid search management application, Marin Search Marketer. The new additions employ advanced ROI-based…
Acquisio Acquires Landing Page Maker Emovendo
Acquisio, a provider of paid search management software, has announced the acquisition of landing page maker Emovendo. The acquisition includes Emovendo’s flagship…
AdGooroo Adds Three New Features to Search Marketing Tool
AdGooroo announced today at SES San Jose that they’ve added three new features to their search marketing tool, SEM Insight. One of…
Google Testing New Positioning for PPC Ads
Hat tip to SEW forum member rodhull who spotted Google repositioning PPC ads to be closer to the organic listings in the…
Yahoo! SEC Filing Reveals Details on Search Deal with Microsoft
This week, Yahoo! submitted an 8-k filing to the U.S. Securities and Exchange Commission pertaining to the new search deal they’ve struck…
Google’s Conversion Optimizer Popular Among Advertisers
Google is reporting that Conversion Optimizer is a hit among advertisers. Using second quarter data, the AdWords tool is on track to…
Google AdWords Launches Bid Simulator
If you’ve ever wondered what the performance of your paid search campaigns would be like with a different maximum CPC bid, then…
Time Warner Buys Back Google’s 5% Stake in AOL
When the Time Warner board voted in late May to spin off AOL, buying back Google’s 5% stake in the company would…
Geo-Targeting Isn’t Just for Local Businesses Anymore
Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event. While…