PageRank.
Google Webmaster Tools Adds Paid Links Reporting
As expected, Google has added a paid links reporting form to its Webmaster Tools. Google has been warring against paid links that…
Avoiding Low-Quality Links and Link Networks
Realizing the power of links, more and more companies want to outsource or find an easy way to build links in-house. Link…
Using Log Files To Improve Page Rank Distribution
Following a discussion on “Link & Ranking Strategies for Enterprise Sites” at SEOMoz, Hamlet Batista wrote an interesting article on ways top…
Should SEOs Care About Wikipedia?
Wikipedia is not a search engine, and links from Wikipedia no longer count towards increasing your link equity, but there are still…
Matt Cutts’ Paid Links Update
Matt Cutts, head of Google’s Webspam team, has taken time out of his vacation to add some clarification to his post about…
500 Reasons the Travel Search Industry is About to Explode
As in blow up, or expand greatly, in a good way for search marketers and consumers alike. And no, I am not…
Eric Ward Podcast
Eric Ward and I recently did a podcast about link building. In particular, we focused on personalization and Google’s new spam reporting…
Google’s iGoogle Announcement
Google just announced their new iGoogle Personalized Homepage service. This announcement includes a variety of new features, and more insight into where…
Forbes Spreads Supplemental FUD
The sensationalistic Forbes article “Condemned To Google Hell” tries to explain Google’s supplemental index, but ends up spreading more FUD (fear, uncertainty…
Just One Agency Point of View
Chris Boggs kicks off his column on SEM agency issues with an overview of life as an SEM in a big agency,…