PageRank.
8 Durable SEO Elements
To minimize the impacts of the inevitable changes to search ranking algorithms, focus your efforts on these durable SEO elements. These are…
Rock the Vote: A Petition to Bring Back Google Sets
While some of Google’s recently discontinued products will live on within other projects, Google Sets wasn’t so lucky. Here are just a…
Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search
Search engines be improvin' th' quality o' the'r results in a way that be helpin' t' fill th' void once created by…
3 Things to Remember When Selling SEO Services
Whether you’re making SEO sales pitches to startups or Fortune 100 companies, there are three things that can help you successfully win…
Search Engine Algorithm Research & Testing
With so many variables, it’s hard to devise tests that show an effect on individual ranking factors on Google and other search…
Google+ Wins When Spammers Win
As with any Google property, marketers looking to use/abuse the system are often faster than Google at finding loopholes. Is it in…
Is IT in Your In-House SEO Circle?
It can sometime feel like marketers and IT folks operate on different planets, but SEO and IT are two important players that…
How to Optimize 3 Important Internal Link Structures
Your goal is to help users find information and search engines determine relevancy. Ensure you’re using the optimal link text for the…
Paying for Search Rankings – Is Everyone Doing It?
Some paid links are considered relatively evil, but others are much more widely accepted. Some may not like to admit it, but…
Performance Based SEO: Innovative Pricing or Russian Roulette for Backlinks?
The performance-based SEO model can work, but has a disconcerting mix of over-the-top claims, moral hazards, and aggressive link building tactics that…