organic search.
Yahoo Search Engine Market Share Slips in January 2012
A month after Bing surpassed Yahoo to became the No. 2 search engine in the U.S., Yahoo’s search share continued to decline…
Lead Scoring: How B2B Search Marketers Can Lead the Process
Lead scoring could become a key component of the B2B marketing strategy. This column evaluates some of the factors involved in lead…
Reach and Frequency: SEO Secret to Brand Building on Google?
SEO has reached a point where you could make an argument that some traditional metrics of building a brand should be incorporated…
Search Quality & Twitter’s Outrage: Industry Reaction to Google Changes
Backlash to Google’s Search Plus Your World has been fast and furious. Twitter went off the deep end and tech journalists are…
Rank for Anything You Want on Google Search Plus Your World
Google Search Plus Your World pulls personalized organic results from the Google+ network with no regard for context, quality, freshness, or relevance.…
Top 5 Google Panda Update SEO Survival Tips
As a result of Google's Panda update, there are increasing levels of apprehension in the small business community on fears of further…
SEO for Naver – Korea’s Largest Search Engine
Naver feels that users can’t be perfectly satisfied with their search intention. Hence, Naver offers the search results of the various areas…
Siri, What Can You Teach Search Marketers?
Who, what, where, when, why and how queries offer valuable insight and better understand your consumer’s needs. Harvest the user intent by…
Bing-Yahoo European Search Ad Integration Starts in 2012
Bing and Yahoo are now preparing to integrate their search ad functionality in several European countries, as the Search Alliance rolls on.…
Occupy Wall Street: How News Publishers are Missing an Opportunity for New Readers
Publishers who deliver Occupy Wall Street content can benefit from more viewers, more ad sales, and best case scenario, more permanent return…