organic search.
SEO & PPC Q1 2014 Trends: ‘(not provided)’, Mobile & Bing Ads All Grow [Reports]
It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports, one from…
What is SEM? Depends on Who You Ask
Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over…
News Flash: Paid Search Query Data Isn’t Going Away (Duh)
Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your…
Why Content Marketers Should Step Back From Creation and Focus On Strategy
Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help…
4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure
The rise of keyword "(not provided)", Google's search results page redesign, Google's heavy focus on paid search, and too many people claiming…
Google Search Layout Change is Here to Stay, Despite Poor Reviews
A new Google design has now gone live to all users. The new layout changes the font and removes underlines from links,…
New Google Search Layout Has No Underlines, Makes Titles Bigger
Many Google users are seeing a new variety of search results. The redesign increases the font size for titles, removes underlines from…
3 Ways SEMrush Can Make SEO More Effective
Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready…
Google Refreshes Page Layout Algorithm
If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to…
5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud
SEO audits are extremely powerful, but they are only the first step in the process to improving organic search performance. Once changes…