A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform.
Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot program with six advertisers dubbed "In-Store Attribution Transaction Reporting in AdWords."
Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. However, they're finding few opportunities to do so and Google, Twitter and Facebook aren't budging.
Google+ users have received an update with how Google Search interacts with their photos, and the photos of friends, while signed into Google+. To see what images you have uploaded, simply search for [my photos] on Google.com.
Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance company's recent ad campaign did all that and saw views skyrocket.
SMBs have the chance to win up to $3,000 in Bing Ads credits. There are also two second prizes of $1,000 in Bing Ads credits. The sweepstakes will be promoted in a number of channels, including: Facebook, Twitter, online ads, blogs, and newsletters.
Online advertising continues to grow in both good times and bad. That's good news for search marketers, and highlights the ongoing importance of search education.
IDC has released new projections for global internet ad spending. This year, they expect internet advertising to reach $65.2 billion, which accounts ... read more
Once the ugly stepchild of online ads, contextual advertising has shed its “remnant inventory” reputation. In today’s Content Advertising column, “Inside AdWords ... read more