Former Did-It CEO Bill Wise has been named president of Remix Media, a division of ad exchange Right Media, according to MediaPost. Remix media is the ad network arm of the company, which operates a trading platform for online ads similar to a stock exchange, the Right Media Exchange.
Yahoo acquired a 20-percent stake in Right Media in October for $45 million.
The biggest impact here will be in the advertiser workflow. Great news for those seeking efficiency and less time spent on the Bing platform.
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled read.