Microsoft.
Is an Ask-Microsoft Partnership on the Horizon?
Ask.com and parent IAC have been cozying up to Microsoft lately, leading to the question of what will become of the current…
Microsoft adCenter Could Win the Search Battle
Tony Wright thinks Microsoft adCenter can win the search wars if it can scale the audience.
LookSmart Loses CEO Hills
The Australian IT reported that LookSmart’s CEO David Hills resigned effective today, but will continue in an advisor capacity until a replacement…
Google Has Fastest Growing Brand
Interbrand, the brand monitoring company, has found Google to have the fastest growing brand of 2007. Google had a 44% increase in…
Microsoft Committed to Advertising Success
At its annual Financial Analyst Meeting in Redmond yesterday, Microsoft laid out its plans to succeed on multiple fronts. Notably, CEO Steve…
Microsoft Wants an Ad Exchange Too
Not to be left out of the ad exchange party, Microsoft plans to acquire AdECN, an online ad exchange similar to Right…
Taking Your PPC Campaigns Beyond the Majors
Most marketers don't go beyond Google, Yahoo and Microsoft with their PPC campaigns, but Eric Enge shows you why you might want…
SEW Experts: Taking Your PPC Campaigns Beyond the Majors
In today’s By the Numbers column, “Taking Your PPC Campaigns Beyond the Majors,” Eric Enge shows you why you might want to…
Ask Adds AskEraser To Maintain User Privacy, Microsoft Joins Them To Evolve Privacy Procedures
Want to make sure your search history is not being recorded? Ask.com has developed AskEraser a tool that will allow you to…
Microsoft adCenter Adds Negative Keyword Tool
After a false start last month, Microsoft this weekend upgraded adCenter and gave advertisers the ability to add negative keywords at the…