Interbrand, the brand monitoring company, has found Google to have the fastest growing brand of 2007. Google had a 44% increase in brand recognition from the previous year. Overall Google placed 20th for global brand recognition. Coca Cola was one and Microsoft was two.
This is the second consecutive year Google has been the fastest growing brand.
Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete?
While mobile apps seem to be monopolizing much of search, SEO and SEM are not going anywhere anytime soon. But industry participants agree that the execution of search marketing has to change.
Google changes its algorithm based on current search behaviors so it makes sense that Dot Brands don't affect ranking - however, there's a strong possibility that could change in the future.