Microsoft.
Bing Ads’ Campaign Planner Offers Insights into Competitors’ Campaigns
New on the Bing Ads user interface is the its Campaign Planner tool, which allows users to sort by audience, vertical, sub-vertical,…
Microsoft’s New Enhancements Could Put the “Edge” Back Into Voice Search
At its Build conference, Microsoft unveiled its new browser, Edge, as a follow-up to the recently defunct Internet Explorer. The new browser…
Bing Follows Google’s Lead and Launches Shopping Campaigns
Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking…
Yahoo and Microsoft Amend Search Agreement
After six years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad…
Bing Hits 20 Percent U.S. Search Share in March comScore Rankings
Google remains the runaway leader in comScore's monthly search rankings, but Microsoft continues to gain momentum.
Bing’s Unified Device Targeting Arrives
Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this…
Yahoo’s Search Share on the Decline
After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number…
Microsoft to Bring Advanced Version of Cortana to iOS and Android
The tech giant believes its work on search, speech recognition, and machine learning will make Cortana the first intelligent digital assistant that…
Bing Named NCAA’s Official Bracket Data Partner for March Madness
The search engine will release a data review and a new NCAA bracket-building tool for March Madness.
Bing Enhances Microsoft Office’s Search Function
In addition to powering the help search feature in Office, Bing now allows users to see a news feed along the bottom…