Microsoft.
Could Microsoft and AOL Take on Google and Facebook?
To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.
Bing to Prohibit Multiple Display URL Domains Under the Same Ad Group
Bing has made an amendment to its advertising policy to prohibit advertisers from putting multiple display URL domains under one ad group.
Local Sources Teach Bing Users About Their New Neighborhood
Bing has made it easier for mobile users to navigate a new neighborhood.
The Internet of Things: Enlightening Objects and “Dumb” Machines
I have no idea how to cook a turkey, but when my Wifi-enabled thermometer reaches the right temperature, it sends instructions to…
Competitive Insights Tools for Paid Search in AdWords and Bing Ads
Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve…
Bing Redesigns Maps for Better User Experience
Based on user feedback, Bing has developed fresh updates for Maps.
Using Third-Party Data for Smarter Digital Marketing Strategy
Besides the holidays, back-to-school shopping is when people spend the most money. For retailers, the first day of school, which varies by…
Yahoo Powering Search Results with Google
Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search…
Uber Buys Microsoft’s Mapping Tech to Lessen Reliance on Google Maps
Uber has purchased Bing mapping technology and absorbed 100 Bing Maps employees in an effort to build its own geo-location data. The…
Google Answer Boxes: The What, Why and How
Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes.