Microsoft.
Using Third-Party Data for Smarter Digital Marketing Strategy
Besides the holidays, back-to-school shopping is when people spend the most money. For retailers, the first day of school, which varies by region, is one helpful bit of…
Google Answer Boxes: The What, Why and How
Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes.
8 Essential Tools to Simplify SEO for Content Marketing
There are many tools that can help you create content that will perform well in search engines: a daunting, time-consuming task. Here…
What Social Search and New Domain Extensions Could Mean for Start-Ups
Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow…
Bing to Start Encrypting Search Traffic
With users' privacy in mind, Bing will begin encrypting its search traffic this summer, though marketers will be provided with limited query…
Bing Delivers Clicks Against 99 Percent of Yahoo Desktop Traffic
Microsoft and Yahoo have rekindled their partnership, which was rumored to be faltering. However, new data from Bing, which also delivers 90…
5 Recent Updates from Bing Ads You Need to Know About
Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the…
Bing Adds Automated Rules to Streamline Campaign Management
Bing's new addition of automated rules helps advertisers avoid lots of manual work.
Lenovo REACHIt Extends Cortana Search Capabilities
Personal technology brand Lenovo has partnered with Microsoft voice search product Cortana in order to extend search to personal clouds across Lenovo…
Bing’s App-Linking Tags Advance SEO
Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery.
Bing Begins Indexing Apps By Content Rather Than Title
Bing has launched plans for a massive index of apps that are searchable by content rather than name or category and urges…
Concatenate: The Ultimate Excel Function for Managing PPC Campaigns
One particular feature on Microsoft Excel can make PPC campaigns more manageable by allowing users to create structured group names, change ad…
Bing Ads’ Campaign Planner Offers Insights into Competitors’ Campaigns
New on the Bing Ads user interface is the its Campaign Planner tool, which allows users to sort by audience, vertical, sub-vertical,…
Microsoft’s New Enhancements Could Put the “Edge” Back Into Voice Search
At its Build conference, Microsoft unveiled its new browser, Edge, as a follow-up to the recently defunct Internet Explorer. The new browser…
Bing Follows Google’s Lead and Launches Shopping Campaigns
Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking…
Yahoo and Microsoft Amend Search Agreement
After six years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad…
Bing Hits 20 Percent U.S. Search Share in March comScore Rankings
Google remains the runaway leader in comScore's monthly search rankings, but Microsoft continues to gain momentum.
Bing’s Unified Device Targeting Arrives
Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this…
Yahoo’s Search Share on the Decline
After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number…
Microsoft to Bring Advanced Version of Cortana to iOS and Android
The tech giant believes its work on search, speech recognition, and machine learning will make Cortana the first intelligent digital assistant that…
Bing Named NCAA’s Official Bracket Data Partner for March Madness
The search engine will release a data review and a new NCAA bracket-building tool for March Madness.
Bing Enhances Microsoft Office’s Search Function
In addition to powering the help search feature in Office, Bing now allows users to see a news feed along the bottom…
#SESLON: Consistency Is Key for Optimizing Marketing
Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives…
Google, Microsoft, and Amazon Pay to Unblock Ads
Adblock Plus has been taking money from major tech companies to have their ads unblocked.
OneDrive and Bing Add Search, Shareability to Photos
Microsoft's cloud product, OneDrive, has partnered with the company's search engine Bing to automatically add searchable tags to user photos.
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