Matt Cutts.
Vince: The Google Update We Should Be Talking About
Panda? Penguin? No. Understanding Google's Vince update – which gave more preference to "big brands" in Google’s search results – is perhaps…
Google Webmaster Tools Adds Manual Actions Viewer to Show When Your Site is Penalized
For some time now, Google has been sending notifications to site owners about manual webspam actions. But now site owners can check…
Matt Cutts on How to Deal with Harmful Backlinks: Just Do a Disavow
Many webmaster fear low-quality links could hurt their Google traffic and rankings. So if webmasters are following the proper steps on bad…
What Does Google’s Link Schemes Update Mean for Guest Posting?
Google's new stance on guest posts tells us what we already know about creating good content. We have to play it smart.…
Matt Cutts on Google’s International Spam-Fighting Efforts
Google engineers fight spam in 40 different languages throughout the world, according to Matt Cutts, but English search spam in the U.S.…
Google Panda, Penguin & Phantom: 3 Recovery Examples
Google confirmed the rollout of the latest Panda update last month and many webmasters recovered at various levels. This post provides three…
Can Google Authorship Really Cause a Huge Traffic Drop? [Case Study]
One site owner claimed that adding Google authorship caused a drop in traffic and removing authorship triggered a Google retaliation in the…
Matt Cutts: Be Careful About How You Choose Your ccTLDs
Google considers many ccTLDs to be specific to a country, so be careful about how you choose your TLDs. Particularly, you need…
Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings
Google has updated its guidelines to warn webmasters against advertorials with links that pass PageRank. Also, heavily optimized anchor text used in…
How Does Google Treat Hidden Text That’s Only Temporarily Hidden?
Many webmasters do fancy stuff with JavaScript and AJAX where text would technically be hidden until a user takes action, such as…