Matt Cutts.
Four ways Google is making SEO easier
One of the best ways to stay up-to-date with SEO and search marketing developments is to keep a close eye on Google's developments. However, just doing that can…
RankBrain: SEO friend or foe?
Meet RankBrain, a machine-learning artificial intelligence that interprets what someone is searching for and presents that request in new ways.
Five things your CMO should know about generic top-level domains and dot brands
New domains have the potential to change what consumers expect from the Internet. Since dot brands allow greater security, data collection and…
How to Do Unintentional Link Building
Despite Google's stance against "links intended to manipulate a site's ranking," link building is a natural, non-manipulative part of creating content, PR…
Link Quality: 50+ Questions to Ask
When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions to ask yourself when link-building,…
Come On, Google. Let the Little Guy Earn a Link!
Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small…
Linkophobia: Fear of Link-Building
Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming.
Google’s Matt Cutts on SEO: A Retrospective (2011-2014)
Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry.…
SEO in a World With a Code of Ethics and Without Search Engine Figureheads
In one 30-day period, we had a bit of a shakeup with three pieces of news that have the potential to change…
Matt Cutts Extends Leave From Google Into 2015
Following the news that Bing's Duane Forrester had been let go, Matt Cutts is extending his leave from Google into the new…
Your Guide to 301 Redirects for SEO
In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle…
Dealing With Onsite Duplicate Content Issues
One of the biggest reasons for lost traffic and rankings can be duplicate content. Here are some tips for fixing this problem.
The Private Blog Network Purge – Are You at Risk?
What are PBNs exactly, and do you need to worry about being hit by Google's PBN penalty?
For Every Link You Earn There Are Five More Worth Building
How did we arrive at the trend of "link earning," and why does link building sometimes sound like a dirty word? The…
Building Future Safe Links – 5 Questions to Ask Yourself
Google has once again updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can…
14 Ultimate Link-Building Guidelines to Keep Safe in 2014
How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and…
The Penguin 3.0 Rollout Will Bring Tears to Your Eyes
A look at what to expect from the Google Penguin 3.0 rollout and how it's likely to affect search marketing best practices.
Google Wages War on European Link Scheme Networks
Google has taken action against two fraudulent link networks as reports surface of manual penalty notifications hitting inboxes in Europe.
Is That Directory Link Unnatural?
If you are doing a backlink audit and trying to remove or disavow unnatural links, this article should help you when it…
Is SEO Dead? NOOOOOOO!
Enough! The authors and publishers of "SEO is dead" articles must stop trying to pass off mythical and erroneous statements as facts…
5 Most Important Takeaways From the Link Building Survey 2014
A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing…
What is Link Building?
Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring…
How to Sell Your SEO Plan With 5 Slides in 5 Minutes
You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to…
Influential Twitter Accounts Indexed More in Google [Research]
Stone Temple Consulting released findings of research today that showed indexation of Twitter pages was low in Google search results overall, but…
Google’s Matt Cutts Goes on Leave, but Says Don’t Panic
Google's Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don't panic -…
Page 1 of 20