marketing.
How marketers can dive into growth marketing
Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here's how a…
How digital marketers can take advantage of Valentine’s Day
More than 50% of adults celebrate Valentine's Day, which means that this is a great opportunity for marketers to promote their products…
5 #GivingTuesday Campaigns That Won (and 3 That Lost)
We’ve analyzed 8 of these campaigns from 2016 to find out which ones have what it takes to engage readers and meet…
Three ways that AI is enhancing the ecommerce customer experience
Here are three ways that we are already seeing artificial intelligence in action across various sectors, which when applied to ecommerce, have…
Can sub-three second video ad views deliver results?
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?
7 Timeless Reasons Why & How Content Goes Viral
So what makes content go viral? And what makes people participate in these phenomena?
‘Creepy data’: how to avoid spooking your customers
For marketers, there's something even scarier than a stoop full of Elsas and Annas, Spidermen and Minions. It's the dreaded "creepy data"…
Why are high-consideration customers becoming more decisive?
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
How to use emojis in your marketing campaigns
Emojis have taken over a significant part of online communication, with people using them in order to express a feeling, a taste…
Why are enterprise companies missing out on search?
SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline…