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Is it Time to Cull Your Social Networks?
Friends. Followers. Contacts. Circles. Social networks can be fun and productive for work or pleasure, but sites like Facebook, Twitter, and LinkedIn…
Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps
Social media optimization (SMO) is the process of optimizing content for social interaction, discussion, and sharing. This guide reviews the benefits, factors,…
Factual: The B2B Demographic Research Artist’s New Best Friend
Factual’s data platform is a fundamental part of the process of targeting contextual ads to businesses on Facebook and LinkedIn. Additionally, it…
SEO is More Alive Than Ever
SEO is dead? Long live SEO! Search engine optimization is evolving, extremely dynamic, and more alive than ever. The proof: over the…
The PPC Test You Shouldn’t Run
PPC managers can be tempted to immediately try all the latest and greatest new features. It’s like a dessert table of delicious…
Google+ in China: Banned, Slow, or Just Ignored?
Shortly after Google+ launched, reports emerged indicating that Google's new social project may already be banned in China. Google's fate was later…
15 Search & Social Takeaways from SES Toronto 2011 #sesto
Twitter, Facebook, LinkedIn, Panda, Google +1, optimization, mobile... SES Toronto had all the tips, tricks, and takeaways. Here are just a few…
Time to Turbo-Charge Your Twitter Strategy: Why & How
Twitter is well positioned to continue growing significantly. In addition to providing pure click value, Twitter is eyeing the mobile future of…
As Facebook’s Empire Expands, U.S. & Canada Interest Declines [Report]
Facebook is a global empire with a population equal to roughly 10 percent of the world's population, every man, woman, and child…
Social Media Study Shows Increased LinkedIn Popularity
New research shows that you need to get onto the social networks – especially LinkedIn – and communicate with your potential employees,…