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3 Social Marketing Communication Methods: When & How to Use Them
Marketing is often divided into three types of communication: One-to-one, one-to-many, and many-to-many. Savvy marketers use all three modes of communication. But…
PPC: How to Tap Into the Power of the Persona
Personas are widely underused in the PPC and search marketing community as a whole. PPC advertisers have a lot to gain by…
How to Make Friends & Influence People at #SESNY
SES is now on Vivastream. You're probably thinking “oh no, not another social network to keep track of.” But this one is…
Yelp Stock Jumps by 64 percent in IPO
Local search and user-generated review site Yelp has become the latest technology firm to surge onto the stock market. The company yesterday…
Social Search Result Rankings for Top 500 Tech Writers [Study]
By looking at the search rankings of 500 influential technology writers, this study aims to gain a better sense of how Google…
Why an Optimized Content Strategy is Crucial for Social & Search
Success in social media and organic search is only possible with an optimized content marketing strategy. If you don’t have the latter,…
LinkedIn Advertising Tips For Beginners
With more than 150 million members, LinkedIn can be an extremely important and effective advertising opportunity when used correctly. Here are tips…
LinkedIn Shares Mobile Advertising Ambitions
During its quarterly earnings call, CEO Jeff Weiner said mobile access represents an ever-growing share of time users spend with LinkedIn. He…
Pinterest Driving More Referral Traffic Than Google+ [Infographic]
Forget Google+. Pinterest is the hot new social network right now. Numerous reports agree that unique visitors to Pinterest are skyrocketing, and…
How to Harmonize Google+ With Your Other Social Platforms
Search Plus has magnified the importance of blending your web marketing strategy so that it adheres to the at once social, personal…