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Offering Journalists Products for Review: Proceed at Your Own Risk
Most journalists operate under a strict code of ethics that forbid them to participate in product reviews. As such, if you are…
Rise of the New School SEO Professional
There’s a gold rush under way as brands allocate big budgets to build and optimize their presence in emerging search and discovery…
Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon
Competing with the big names can be challenging for any SMB. Video can be one of the easiest ways to market your…
Guy Kawasaki Talks Content Marketing, Social & Google+
With so many sources of original content, it's getting increasingly difficult to stand out from the crowd. You have to create, curate,…
Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More
Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a…
Streamlining Social Content Promotion
Because content has to be promoted and shared socially, creation can't occur in a procedural vacuum. These tips will help ensure that…
Linkedin Now Lets You Mention People and Companies in Updates, Comments
Professional social network LinkedIn has introduced a Facebook-style tool that allows users to mention and hyperlink people and companies on the network…
Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign
The key to developing a successful strategic marketing plan begins by re-evaluating your marketing and content development plans. Here's how to make…
Screw Link Building, It’s Called Relationship Building!
Relationships are an investment. They have to incubate before you see any results in the form of links. Be a resource and…
11 Ways Vivastream Can Enrich Your #SESNY Social Experience
Want to meet the right people and attend the right sessions during SES New York? Meet Vivastream – the official social platform…