After being owner-less for a little over a year, JupiterResearch has been acquired by Forrester Research for $23 million. Previously, JupiterResearch had ... read more
Comparison-shopping sites provide all price comparisons on a single screen. This has a powerful impact on buying decisions, resulting in shorter conversion times.
Ever wonder if your SEO campaign is cost-effective? Let Chris Boggs tell you how to calculate ROI for current and future SEO campaigns. You just may find out which half of your advertising dollars are wasted.
Search marketing is growing in complexity for enterprise-scale advertisers, and SEMDirector aims to help them get the most from their search efforts.
A new report finds that the majority of search marketers are satisfied with the return on investment they are seeing from search, and expect to increase spending this year.
A majority of search marketers are planning on spending more on search this year, and are mostly satisfied with the return on ... read more