Though good PR is valuable to any client, it doesn't necessarily include links. When that's the case, here are 14 things to focus on for maximizing the benefits of coverage.
An experiment named for a British mathematician demonstrates the way that search marketers can use voice recognition software for link-building purposes.
More than just a place to publish your past press releases, a press center makes your very best content easily available for anyone who might write about and link to your site.
One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report.
Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes.
Competing with the big names can be challenging for any SMB. Video can be one of the easiest ways to market your business to local, repeat customers. Also, make the media your friend. And why you should consider releasing press releases on weekends.
Being a reporter on HelpAReporter.com can be a source of great well-crafted stories, quotes from company CEOs, and opinions from recognized experts that are right on topic. Here are some best practices to get the most from a fabulous content source.
The goal of a press release is to attract media attention and be published by journalists. To make that happen, press releases should provide a factual yet engaging summary of your news. Avoid technical jargon, hype, and a sales call to action.
Yahoo Shortcuts and Buzz: powerhouse for marketers seeking to capitalize on the connected world's desire to search and find.