Journalists use search to research companies and trends

According to a new survey of survey of over 1,100 journalists, search engines remain the top ranked means for researching companies and trends. While Fusion PR won’t publish the survey results and analysis on its Fusion Forum blog until September 10, 2007, the firm did issue a press release about the results. Among the other findings in the survey, 78% of technology journalists read blogs, 67% cite blogs in their articles, and 35% maintain their own blog.